The decision to outsource a publishing or marketing function can be both strategic and tactical. Many companies have a philosophy of outsourcing any activity that is not core to their business. At the tactical level, companies often find themselves strapped for marketing resources to respond to a rapid or unexpected change in the business, or perhaps an increased volume of marketing campaigns. Outsourcing has become a more common practice. If you’re a start-up, small business, or a large organisation focused on other growth initiatives such as service, product and brand marketing, bringing your publishing and


marketing efforts to an agency that can strategize and execute across

• Cost – At much less than the cost of one full-time executive, you get an entire team of experts.

• Access – With the right publishing and marketing company, you still get complete access to all of your data and learnings - no hidden fees and total transparency.

• Time – You save the time it takes finding someone competent and efficient to perform your publishing and marketing tasks, or trying to learn and execute the entire process yourself.

• Experience and expertise – Your team will benefit from the experience E-Biz Solutions brings to the table, such as familiarity with your target market and the many marketing channels and opportunities available.

multiple marketing channels is key.